In hopes of reducing the number of impaired drivers on the roads in 2018, a new California law takes effect Jan. 1 that allows licensed alcohol sellers and manufacturers to offer free or discounted rides to consumers.
Gold tequila shots with lime fruits are seen in this file photo. (Credit: iStock / Getty Images Plus)
Assembly Bill 711 relaxes current rules, which prevent sellers from giving free goods or gifts in connection with alcohol consumption, and allows sellers to provide for free or discounted ride-sharing services, taxicabs or other ride options.
Free ride vouchers or codes cannot be offered as an incentive to purchase an alcoholic beverage, according to the measure.
The bill was introduced by Assemblyman Evan Low, and passed the Legislature in a unanimous vote.
Despite the unanimous vote, and support from major beer manufacturers and ride sharing companies, there were some who opposed the new law.
Alcohol Justice, a San Rafael-based nonprofit, said the law could encourage people to drink more, the Sacramento Bee reported.
“If they get free transportation, maybe instead of two beers they have six,” Rev. James Butler told the newspaper. “And when people over-consume alcohol, they make bad decisions.” Butler said.
from KTLA http://ift.tt/2Cix8fb
No comments:
Post a Comment